It's been said time and time again that women are attracted to assholes. While that may be true, don't make the assumption that nice guys will never get the girl. It's not the nice guy that gets friendzoned. It's the boy that acts like a little bitch that gets friendzoned. Let me draw the distinction for you.
A nice guy is a guy that is nice.
A little bitch is a guy that's way too afraid to go for what he wants until it's way too late. A little bitch is passive-aggressive and hopes that all his efforts will be noticed. I find that quite ironic since men always complain that women aren't straight forward with what they want, but these guys do it, and they get to complain that we don't take the hint. A little bitch lets himself get used and abused by girls. The obvious mentality is, women by nature want someone who can protect them (in whatever means that may be: physically, monetarily, emotionally, etc). If a guy is willing to be taken advantage of like that and can't even protect himself, then how will a woman entrust her safety to him?
An assertive, ambitious guy who chases after girls he wants isn't necessarily an asshole. That's the reasoning why girls like assholes, right? A nice guy can do that, too. It's about making your intentions clear. If you remember that video from a while back, about if girls and guys can truly just be friends, all the girls said yes, while guys said no. It shows that women think they can befriend guys without anything more. Unless otherwise stated, girls will always think that you two are just friends.
To be quite honest, I don't date assholes. Something about cockiness and their all too obvious games is so juvenile. To me, assholes are just for pure entertainment value. However, the last couple legitimate dates I've agreed to go on were with guys who gave me the impression that they were genuinely nice guys. None of these guys were friendzoned, rather there were other underlying reasons why we didn't work out.
I'm attracted to men with charisma. Little bitches tend to lack this certain characteristic. Yes, charisma is prevalent in assholes, but I've met plenty of nice guys who have charisma.